So little is known about the women’s sports market. Often, marketing decisions are made based on assumptions, rather than evidence.
MediaCom and talkSPORT have come together to develop this research programme, with the aim of building that evidence, and understanding how brands can benefit from investing in Women’s sport.
With a particular emphasis around the 2019 FIFA Women’s World Cup, we have a host of innovative research techniques lined up to explore, compare, understand, ask and track the perceptions, thoughts and opinions of marketing around Women’s sport.
We have developed a multi-faceted approach using a range of innovative research techniques. We are hugely thankful for the below partners who have made this project possible. The techniques used for each of the research questions is listed in more detail under 'findings'.